At our 2015 annual depression glass show, the Michigan Depression Glass Society hit a new “record” attendance of 1,244 paid admissions. While many glass shows across the country have been declining, we’ve managed to increase our attendance for seven consecutive years.
How, you ask? Thankfully, our club has many dedicated members who are willing to do small things like drop off show flyers at antique stores they visit over the summer, or invite family and friends to attend the show. But we are also fortunate enough to have two marketers-by-profession who work tirelessly to draw as many people to our show as possible.
Jonathan and Jennifer used a variety of traditional, digital and social media tactics to spread the word about the wonderment that is our depression glass show. They also struck the “trifecta” of public relations – print (stories featured in several local newspapers, radio (NPR out of Lansing did a ten-minute interview with them), and television (Fox 2 Detroit broadcast three live segments from the show on Sunday morning).
Congrats to Jonathan and Jennifer, and a BIG thank you to all of the other club members who work so hard to make our annual depression glass show a continuing tradition an